In recent months Safari Outdoor was seen to take a pounding in social media circles for it’s bad performance in as far as returning phone calls is concerned.
The challenge in stores with exceptionally high foot traffic is always to get sales staff to return phone calls once a message is left. The immediate question is “why can my phone call not be answered?”, but imagine having driven 200km to see someone face to face only for him or her to take 5 phone calls while you have to wait?
OIH have now responded to the challenge by rolling out a very progressive software program which would allow real time tracking and recording of response rates to phone calls, emails and social media prompts. This investment was decided on purely to improve the retail experience of our customers nationwide. The following benchmarks was agreed with operations as part of this very exciting and ground breaking project:
Some of the benefits of this new software system that have implemente are illustrated below:
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