WELCOME TO OUTDOOR INVESTMENT HOLDINGS

From a single retail store a few years ago, our group philosophy evolved with every expanding step. We have embraced a vertically integrated business model and subsequently invest in owner-managed businesses that operate with a great deal of independence. Outdoor Investment Holdings now consists of two independent wholesale businesses with a combined 60 years of trading history in South Africa and the leading large-format outdoor sporting goods retailer in Africa.

About us
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Brands we import, distribute and/or sell

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Customers & businesses who interact with us annually

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people we employ

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View per month on the Safari Outdoor website

Our Value System

Our Vision & Diving Force

Our vision is to be one of the leading and most respected vertically integrated manufacturing, wholesale and retail business, serving the outdoor industry.

Our Philosophy

We strive to create an entrepreneurial ethos with strong incentives for performance. We believe in tight centralised financial control linked to a low cost operating model.

Our Core Competence

  • Independently financed and managed divisions.
  • A clearly articulated and communicated strategic plan at a group and operational level.
  • Access to affordable capital at the appropriate time.
  • Divisional activity complimented with group competency.

Strategic Business Approach

01.

Strategic Activity
  • Well-defined business plans per independent business aimed at future growth and profitability.
  • Tactical objectives are set by operational teams to deliver on the business plan.
  • Achievable budgets that are broken down and communicated to the grassroots level.
  • Identification of new investment opportunities.

02.

Market Segmentation
  • Brand positioning by industry and business.
    Price point positioning based on careful research and competitive matrix.
  • Geographic and demographic sensitivity.
  • Detailed customer profiling and tracking.

03.

Merchant & Planning
  • Range development, continuous evaluation and rationalisation.
  • Brand performance evaluation and reporting.
  • Business intelligence to enable medium and long-term production planning.
  • Working capital optimisation.
Some of the Brands we distribute & Sell

About our different businesses and understanding our

Business Model

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