Wholesale Brand Representation
This exciting new addition to the OIH stable stems from years of hard work and negotiation…
From a single retail store a few years ago, our group philosophy evolved with every expanding step. We have embraced a vertically integrated business model and subsequently invest in owner-managed businesses that operate with a great deal of independence. Outdoor Investment Holdings now consists of two independent wholesale businesses with a combined 60 years of trading history in South Africa and the leading large-format outdoor sporting goods retailer in Africa.
Brands we import, distribute and/or sell
Customers & businesses who interact with us annually
The number of
people we employ
View per month on the Safari Outdoor website
Our Vision & Diving Force
Our vision is to be one of the leading and most respected vertically integrated manufacturing, wholesale and retail business, serving the outdoor industry.
Our Philosophy
We strive to create an entrepreneurial ethos with strong incentives for performance. We believe in tight centralised financial control linked to a low cost operating model.
Our Core Competence
This exciting new addition to the OIH stable stems from years of hard work and negotiation…
Where wholesale is based on low-cost operations and volume throughput, manufacturing is based solely on innovation and efficiency…
Wholesale and distribution is a low-margin, high-efficiency business model…