Our vision is to be Africa's Leading

and most respected vertically integrated wholesale distribution and retail business serving the outdoor industry

Future growth and profitability ensured

by well-defined business plans per independent business within OIH

We strive to give a "Show Time" experience

From the moment you walk through our doors, we aim to capture all your senses

Welcome to Outdoor Investment Holdings

From a single retail store a few years ago, our group philosophy has evolved with every expanding step. We have embraced a vertically integrated business model and subsequently invested in owner-managed businesses that operate with a great deal of independence. Outdoor Investment Holdings now consists of two independent wholesale businesses with a combined 60 years of trading history in South Africa, as well as the leading large-format outdoor sporting goods retailer in Africa.

Brands we import, distribute and/or sell

Customers & businesses who interact with us annually

The number of people we employ

Views annually on the Safari Outdoor website

Our Value System

Our Vision & Driving Force

Our vision is to be one of the leading and most respected vertically integrated manufacturing, wholesale and retail business, serving the outdoor industry.

Our Philosophy

We strive to create an entrepreneurial ethos with strong incentives for performance. We believe in tight centralised financial control linked to a low cost operating model.

Our Core Competence

• Independently financed and managed divisions.

• A clearly articulated and communicated strategic plan at a group and operational level.

Strategic Business Approach

01.

Strategic Activity

Well-defined business plans per independent business aimed at future growth and profitability.
Tactical objectives are set by operational teams to deliver on the business plan.
Achievable budgets that are broken down and communicated to the grassroots level.
Identification of new investment opportunities.