- “Show time” experience
We live to entertain - We know your name
We build lasting friendships with suppliers and customers - Stewardship
We take responsibility
About Outdoor Investment Holdings
Outdoor Investment Holdings (Pty) Ltd (OIH) have continued the consistent and uncompromising growth evident in the first few years of its existence. Apart from its wholly owned wholesale, retail and services businesses, the group recently ventured into the manufacturing and brand ownership part of the industry with further strategic investment to follow. These decisions were made in line with the vertically integrated business model, but for the first time include European and international exposure. OIH believes in the vertically integrated investment model and unlocking the benefits of an optimised value chain. This business model, when structured appropriately and ethically, brings stability and consistency to an entire industry.
Our Vision & Driving Force
Our vision is to be one of the leading and most respected vertically integrated manufacturing, wholesale and retail businesses serving the outdoor industry globally
Our Core Competence
- Independently financed and managed divisions.
- A clearly articulated and communicated strategic plan at a group and operational level.
- Access to affordable capital at the appropriate time.
- Divisional activity complemented with group competency.
Our Philosophy
We strive to create an entrepreneurial ethos with strong incentives for performance. We believe in tight centralised financial control linked to a low-cost operating model.
Our Values
Our values summarise who we are and were crafted by the people living our business. We do not exclude anyone through this value set, but instead, we aim to attract a very specific individual who lives and breathes these values. We do not succeed in everything but we are never satisfied with failure or mediocrity and we never stop trying to improve.
- Exceed expectations
We give more than what was asked
- We follow Christ
Family values, humility, respect, honesty and integrity - Energy and passion
We don’t let the sun set while there is still a task at hand
- We are experts
Obsessed with product knowledge and training
- I love you more than my dog
Our brands create a cult-like following
- We are in the detail
We pay attention to the small things - Good is not enough
We live in excellence
Through carefully laid strategic plans and exceptional dedication of operational teams to execute these plans, OIH has become one of the most prominent and well-known participants in the outdoor industry. From humble beginnings 18 years ago, OIH is proud to include some of the oldest, most successful, and well-managed businesses in the industry as part of its portfolio. All areas of the business continue to perform beyond expectation.
OIH functions as an active investment vehicle. Businesses are independently managed and controlled by their respective executive teams with strategic guidance from the group CEO on a formal quarterly and annual basis.