Outdoor Investment Holdings (Pty) Ltd (OIH) have continued the consistent and uncompromising growth evident in the first few years of its existence. Apart from its wholly owned wholesale, retail and services businesses, the group recently ventured into the manufacturing and brand ownership part of the industry with further strategic investment to follow. These decisions were made in line with the vertically integrated business model but for the first time includes European and international exposure.

OIH believes in the vertically integrated investment model and unlocking benefits of a value chain. This business model, when structured appropriately and ethically, brings stability and consistency to an entire industry.

The Diagram Below Illustrates The OIH Vertically Integrated Business Model:

Wholesale & Retail Strategies

Wholesale Strategic Business Goals
  • Group Opportunities: Fully leverage group support to brands.
  • Exclusive Brands: Fully establish and drive individual brand strategies that are clearly defined.
  • National Sales Team: Expand national and sub-Saharan representation.
  • Training: Develop national training programs aimed at the dealer.
  • Logistics: Drive logistics and planning efficiency through the channel.
Retail Strategic Business Goals
  • Retail footprint: Increase national and international representation.
  • Online: Improve online offering through focused platform improvements and specialised campaigns.
  • Brand: Focused brand strategies across retail brands, understanding the market position and clarifying value proposition.
  • Range: Continue to develop and expand.
  • Training: Establish best-of-class training programs across product categories.
  • Operational discipline: Drive performance through daily tracking of operational metrics.
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The percentage of phone calls that were answered in less than 5 rings*
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The percentage of call-backs when a call was missed*
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Fill rate: this is the fraction of customer demand that is met through immediate stock availability, without backorders or lost sales**

*Safari Outdoor touch points over the last 12 months. **This is for all retail and wholesale businesses over the last 12 months.

Businesses within OIH

Safari Outdoor

Retail Business

Founded in 2008 with a single store in the Western Cape, Safari Outdoor quickly grew into the largest hunting, shooting, conservation and related goods retailer in Africa.

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Family Pet Centre

Retail Business

The Family Pet Centre concept was developed in answer to the worldwide phenomenon called the humanization of animals, where pets are increasingly seen as members of the family. 

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Inyathi Sporting Supplies

Wholesale Business

Since its inception in 2011, Inyathi has experienced exponential growth in import volumes and sales. Inyathi focuses only on leading international brands and from the outset did not take on brands just to build volume.

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Formalito

Wholesale Business

For over five decades, Formalito has consistently grown into the cornerstone of the South African outdoor industry. Today it is the largest and most trusted outdoor distribution business, daily servicing more than 840 customers throughout Southern Africa.

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A-Tec

Manufacturing Business

A-Tec is one of the most exciting young innovators in the hunting and shooting world. Their cutting-edge products are of the highest quality, evident in their recent collaboration agreement with Heckler & Koch GmbH.

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