Safari Outdoor® is South Africa’s premier destination retailer for hunting, outdoor living, and adventure gear. Built around large-format, purpose-designed stores, the brand delivers a retail experience that goes far beyond traditional shopping.
Each Safari Outdoor® store combines specialist product curation, expert in-store guidance, and value-added services to create immersive environments where customers can explore, learn, and engage with the outdoor lifestyle. As the flagship retail brand within Outdoor Investment Holdings, Safari Outdoor® sets the benchmark for experiential outdoor retail in the region.
Specialist Product Curation
Carefully selected hunting, shooting, and outdoor brands supported by expert product knowledge.
Value-Added Services
In-store services including shooting ranges, training, licensing assistance, and specialist support.
Destination Retail
Large-format stores designed as immersive destinations rather than traditional retail outlets.
What makes Safari Outdoor different?
- Destination-style mega stores unmatched in scale
- Integrated shooting ranges and training facilities
- Strong national footprint with consistent brand standards
- Deep alignment with premium global brands
- Backed by the strength and scale of OIH
Quick Stats
Purpose-built destination stores designed to offer a complete and immersive outdoor retail experience across South Africa.
A trusted national brand welcoming hundreds of thousands of customers each year through world-class retail environments.
Established in 2008, Safari Outdoor® has grown into South Africa’s leading destination retailer for hunting and outdoor living.
Four stores feature on-site indoor shooting ranges, providing a premium and convenient space to train and refine shooting skills.
Safari Outdoor is led by an experienced team and management with deep industry knowledge, ensuring operational excellence, consistent brand standards, and continued innovation across the retail network.
Safari Outdoor’s Role within OIH
Safari Outdoor represents the downstream anchor of the Outdoor Investment Holdings ecosystem. As the group’s flagship retail brand, it translates wholesale scale, brand partnerships, and operational expertise into world-class customer experiences. The business plays a central role in testing, showcasing, and growing the brands distributed and manufactured within the broader OIH portfolio.
Safari Outdoor®’s national footprint spans key regions across South Africa, with each store delivering an authentic outdoor lifestyle experience supported by expert service and convenience. From the pioneering Cradlestone and Rivonia stores, both featuring shooting ranges and vibrant delis, to the well-established Boksburg and Lynnwood locations known for their modern facilities and welcoming atmosphere, every branch brings the Safari Outdoor® dream to life. Stellenbosch and Nelspruit add strong local character with wide product ranges and dedicated shooting facilities, while Bloemfontein blends Free State heritage with genuine hospitality. Soon, Safari Outdoor® Canal Walk will further expand this growing family and continue our commitment to serving South Africa’s outdoor and shooting community.
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