Stonewolf Supply Co. is a specialist wholesale distributor of premium outdoor, hunting, and shooting brands serving South Africa and broader markets. Formerly known as Inyathi Sporting Supplies, the business has evolved with a clear strategic focus: to partner exclusively with world-class international brands and support them with deep industry expertise and disciplined market penetration. Stonewolf’s approach prioritises long-term success for its partners over short-term volume expansion, building enduring relationships based on trust, integrity, and mutual performance. The company’s specialised categories span firearms, optics, ammunition, accessories, knives, and more — all selected for quality, relevance, and customer demand.
Strategic Brand Representation
Cultivating thoughtful, long-term partnerships with international suppliers.
National Wholesale Distribution
Serving a diverse retail network with precision and reliability.
Category Expertise
In depth knowledge across firearms, optics, ammo, accessories, and tactical gear.
Stonewolf Supply Co. represents a carefully curated portfolio of world-class international brands, selected for their proven quality, technical performance, and long-term relevance in the South African market. The portfolio includes globally respected names such as Hornady, Springfield Armory, Browning, Steiner, GRS, Hodgdon, and Puma, many of which Stonewolf has partnered with for more than a decade.
These long-standing relationships are built on trust, consistency, and Stonewolf’s reputation as a disciplined, professional distribution partner with deep market knowledge. Rather than pursuing short-term volume, Stonewolf focuses on structured brand development, responsible market positioning, and sustained growth. By working closely with brand principals and retail partners alike, the business ensures that each brand is supported through effective training, reliable supply, and clear strategic alignment—strengthening brand equity and market leadership across the categories it serves.
Quick Stats
Originating as Inyathi Sporting Supplies, Stonewolf has grown steadily in import volumes and market reach since 2011.
Distribution of carefully chosen international brands with long-term, strategic relationships.
Purpose-built facility in northern Pretoria with one of South Africa’s largest private armouries.
Focused operations designed for fast turnaround and dependable bulk handling.
Stonewolf is led by Managing Director Hilgard van Niekerk and Procurement & Marketing Director Helmut Steidler, supported by a highly focused, energetic team whose disciplined execution has driven the business to become OIH’s fastest-growing operation.
The Role within OIH
Stonewolf Supply Co. is a core wholesale pillar of the Outdoor Investment Holdings group, anchoring the mid-chain of the vertically integrated business model. By selectively representing world-class international brands and enabling consistent supply to retail partners and independent stores, Stonewolf connects global manufacturers to the southern African market with strategic depth and operational reliability.
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