Wholesale and distribution is a low-margin, high-efficiency business model. It is quite simply large volumes of containerised product which is imported, bulk is broken down and warehoused and boxloads are then shipped across South Africa to dealers who break it down further into singular units for retail.
OIH own two independent wholesalers who actively compete for market share within the South African hunting and sporting industry. The two businesses are independently operated and managed from different locations in central Gauteng.
Inyathi Sporting Supplies was started a few years ago and represents some of the best American and European brands available. They have successfully grown year on year and have significant market penetration.
Formalito is the oldest and most established wholesaler and distributor in South Africa. Since being acquired in 2016 Formalito has successfully continued to build and expand on its more than 55-year business foundation.