Jaco Brink
Group Operations Director
Jaco joined the Safari Outdoor business in 2017 and quickly distinguished himself through hands-on leadership across all areas of the operation. With a strong entrepreneurial background, having owned and managed several businesses in Bloemfontein and George, he brought practical experience and a results-driven approach to the group.
A lifelong hunter and competitive shooter, Jaco has represented South Africa internationally in Field Shooting on more than ten occasions. His deep product knowledge, operational insight, and ability to lead from the front led to his promotion as Group Operations Director. In this role, he oversees operational execution, performance, and alignment across all businesses within the OIH group.