Helmut Steidler
Stonewolf: Procurement & Strategic Brand Director
Helmut Steidler brings decades of senior management and international sales experience to Stonewolf Supply Co., with a career spanning multinational corporates and complex retail and wholesale environments. His background includes senior roles at Kodak South Africa, where he served as Export and Sales Manager, as well as General Manager at Telecom Technologies.
Helmut joined the Outdoor Investment Holdings group in 2011, contributing to the management of several expanding businesses across Gauteng and South Africa. Following OIH’s acquisition of Safari Outdoor in 2015, he was appointed Procurement and Strategic Brand Director at Inyathi Sporting Supplies, now Stonewolf Supply Co. In this role, he leads strategic sourcing and brand partnerships, playing a key role in shaping the wholesale division’s brand portfolio and long-term supplier relationships.