Clare Elder
Adventure Brands: Brand Development
Clare Elder is a seasoned business manager with extensive experience across product development, wholesale, and distribution, working with a diverse portfolio of both local and international brands. Her background combines commercial discipline with a strong creative sensibility, allowing her to bridge product integrity with market relevance.
With a sharp focus on quality and a deep passion for building brands, Clare plays a central role in the development and growth of Adventure Brands. Her work is driven by the objective of creating meaningful, sustainable brand presence, with a clear ambition to expand influence across both the South African and broader African markets.