How We Think About Retail
So much has been said and written about retail and the role of online retailing versus brick-and-mortar stores…
From a single retail store a few years ago, our group philosophy evolved with every expanding step. We have embraced a vertically integrated business model and subsequently invest in owner-managed businesses that operate with a great deal of independence. Outdoor Investment Holdings now consists of two independent wholesale businesses with a combined 60 years of trading history in South Africa and the leading large-format outdoor sporting goods retailer in Africa.
Brands we import, distribute and/or sell
Customers & businesses who interact with us annually
The number of
people we employ
View per month on the Safari Outdoor website
Our Vision & Diving Force
Our vision is to be one of the leading and most respected vertically integrated manufacturing, wholesale and retail business, serving the outdoor industry.
Our Philosophy
We strive to create an entrepreneurial ethos with strong incentives for performance. We believe in tight centralised financial control linked to a low cost operating model.
Our Core Competence
So much has been said and written about retail and the role of online retailing versus brick-and-mortar stores…
Retailing in its truest form is best described as relentless. Apart from the obvious, which…
In recent months Safari Outdoor was seen to take a pounding in social media circles for it’s bad performance in as far as returning phone calls is concerned. The challenge in stores with exceptionally high foot traffic is always to get sales staff to return phone calls once a message is left. The immediate…