Willem Immelman

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Willem Immelman

Willem is one of the original founding members of Safari Outdoor and heads up the marketing and merchant teams.
Willem is an industry veteran with a proven track record and unmatched passion for retail

Safari Outdoor
Founded in 2008 with a single store in the Western Cape, Safari Outdoor quickly grew into the largest hunting, shooting, conservation and related goods retailer in Africa.
1 December 2023
Family Pet Centre
The Family Pet Centre concept was developed in answer to the worldwide phenomenon called the humanization of animals, where pets are increasingly seen as members of the family.
1 December 2023
Inyathi Sporting Supplies
Since its inception in 2011, Inyathi has experienced exponential growth in import volumes and sales. Inyathi focuses only on leading international brands and from the outset did not take on brands just to build volume.
1 December 2023
Formalito
For over five decades, Formalito has consistently grown into the cornerstone of the South African outdoor industry. Today it is the largest and most trusted outdoor distribution business, daily servicing more than 840 customers throughout Southern Africa.
1 December 2023
Adventure Brands
Adventure Brands is a distribution brand-house focused on mainstream outdoor living and sports without the intense focus on hunting and shooting sports.
1 December 2023
A-Tec
A-Tec is one of the most exciting young innovators in the hunting and shooting world. Their cutting-edge products are of the highest quality, evident in their recent collaboration agreement with Heckler & Koch GmbH.
1 December 2023