Helmut joined Kodak South Africa in 1996 and soon became the export manager for the Sub Sahara region. In 2001 he joined Telecom Technologies based in Botswana as General Manager.
From there he returned to South Africa and re-joined Kodak South Africa as National Sales Manager. In 2011 he was approached by the then owners of Safari and Outdoor to join their group and manage their expanding business in Gauteng and South Africa. With the 2015 takeover of Safari Outdoor by the Outdoor Investment Holdings Group, Helmut was offered the position of Procurement and Strategic Brand Director for Inyathi Sporting Supplies.