This exciting new addition to the OIH stable stems from years of hard work and negotiation. Adventure Brands is a distribution brand-house focused on mainstream outdoor living and sports without the intense focus on hunting and shooting sports.
It remains focused on the higher LSM segment of the market where lifestyle, experience and quality have a much higher weighting in the eye of the consumer than pure price and promotion. Adventure Brands aims to always balance value with quality, to continuously build brand reputation.
At the moment Adventure Brands is proud to distribute brands like Ruark, True Mera Peak, Nordiske Precision, Crockett and Selous (to name a few). As with all the OIH divisions, this brand house is separately capitalised and managed.