How We Think About Retail

So much have been said and written about retail and the role of online retailing versus brick and mortar stores. We believe that it is impossible to bring brands to life without brick and mortar. We do not sell boxes. We are adventurers and traders with conveniently located trading posts around Southern Africa.

The Safari Outdoor concept has over the years evolved into a very professional and well-managed machine. Its management and staff relentlessly pursue customer service (in all its permutations) all within a very unique and authentic atmosphere. Safari’s online business functions like one of the stores, it is a great source of information and a portal for far-away customers to interact and transact.