Our businesses are
Fueled by Passion & Energy
Our Vision is to be
Africa's leading
& most respected vertically integrated wholesale distribution and retail business
serving the outdoor industry
819+
Brands we import, distribute and/or sell
800,000
Customers & businesses who interact with us annually
390
The number of people we employ
1,1 million
Views per month on the Safari Outdoor website
From a single retail store a few years ago, our group philosophy evolved with every expanding step. We have embraced a vertically integrated business model and subsequently invest in owner managed businesses that operate with a great deal of independence. Outdoor Investment Holdings now consist of two independent wholesale businesses with a combined 60 years trading history in South Africa as well as the leading large format outdoor sporting goods retailer in Africa.
Our vision is to be Africa’s leading and most respected vertically integrated wholesale distribution and retail business, serving the outdoor industry.
We strive to create an entrepreneurial ethos with strong incentives for performance. We believe in tight centralised financial control linked to a low cost operating model.
We believe we have:
• Independently financed and managed divisions.
• Clearly articulated and communicated strategic plan at a group and operational level.
• Access to affordable capital at the appropriate time.
• We compliment divisional activity with group competency.
01.
Strategic Activity
02.
03.
About our different businesses and understanding our
Business Model
We live in a world that is filled with information and technology that seamlessly interact with everything in and around itself and we are pulled along at a tremendous pace.
But there still remains a few businesses and industries in the world that are different. These businesses are fueled by passion and energy and move with a different rhythm. Their customers love them and what they stand for. OIH chose to invest in these industries.
This video gives an overview of our history, vision and how we think about the future.